The Denver Post’s Lynn Bartels reports on GOP Senate candidate Cory Gardner’s latest TV spot:
Congressman Cory Gardner has borrowed a page from Sen. Mark Udall by unveiling an ad aimed at women — in this case, the availability of birth control.
“What’s the difference between me and Mark Udall on contraception? I believe the pill ought to be available over the counter, round the clock, without a prescription — cheaper and easier, for you,” Gardner says in the spot, as various women nod their heads.
“Mark Udall’s plan is different. He wants to keep government bureaucrats between you and your healthcare plan. That means more politics, and more profits for drug companies. My plan means more rights, more freedom, and more control for you — and that’s a big difference.”
Although abortion and birth control is an issue that Gardner’s campaign has routinely dismissed as a “distraction,” devoting a TV spot entirely to it proves otherwise. There’s little question at this point that heavy Democratic attacks on Gardner’s position on reproductive choice has severely damaged his chances of unseating Democratic incumbent Sen. Mark Udall. It should be noted again that Gardner invited choice as a central issue in this campaign when he dumped the Personhood abortion bans soon after entering the Senate race, claiming he “didn’t know” they could also have banned common forms of so-called “abortifacient” birth control. Gardner’s acknowledgement of that potential consequence has in turn led to controversy over his continuing sponsorship of the federal Life at Conception Act–legislation that experts and fact-checkers alike say would have the same consequences as the state Personhood abortion ban Gardner has disavowed.
What’s the way out of this conundrum for Gardner? Like Republican strategist Katy Atkinson said–”muddy it up enough to take it away from Udall.” Gardner is hoping a combination of misdirection, faux surrogate outrage, and media complaisance will carry him through November.
As for this ad, it either means Gardner is upping the “muddy up” ante, or it isn’t working. Or both.