As The Denver Post reports:
Colorado Springs-based Focus on the Family Action, the lobbying organization created in 2004 by Focus on the Family ministry founder James Dobson, today changed its name and logo to CitizenLink.
Dobson set up Focus on the Family Action as a nonprofit organization legally separate from his media ministry on child rearing.
Focus on the Family Action was a 501(c)(4), the type of organization that could carry out the kind of direct political advocacy Dobson said was necessary to fend off “the attack from social and political liberals that is tearing families apart.”
From the beginning, some confusion about the exact identities and missions of the two similarly named organizations has existed in the general public and media, said Tom Minnery, Focus vice president of public policy.
CitizenLink is an okay name, but we would have gone with “The SpongeDobs.”