April 05, 2012 10:49 PM UTC

"I'm Not a Beer. I'm You!"

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• by: Colorado Pols

With a H/T to Lynn Bartels of the Denver paper, here’s a clip excerpted from CD-7 GOP candidate Joe Coors, Jr.’s new radio spot:

Can’t see the audio player? Click here.

JOE COORS: With a name like Joe Coors, I should just run for Congress as a beer! After all, people like beer, but they don’t much like Congress. But I’m not a beer…

This immediately took us back to the 2010 elections, specifically Delaware “Tea Party” U.S. Senate candidate Christine O’Donnell–who also defined herself by what she was not:

Can’t see the audio player? Click here.

CHRISTINE O’DONNELL: I’m not a wItch. I’m nothing you’ve heard. I’m you.

To summarize, Joe Coors, Jr. is not a beer, and Christine O’Donnell is not a witch. Got it?

In both cases you’re left scratching your head, perhaps wondering why this was important enough to merit a paid advertisement. But we suppose both had reasons they needed to tell you this–O’Donnell was reeling from an admission that she had once “dabbled in witchcraft,” which is not really good for a fundamentalist Christian “Tea Party” candidate. In Coors’ case, the need to point out that he’s not a tasty malt beverage is more or less self-evident.

Neither one of these ads really make us think “electable,” however.