April 07, 2012 01:01 AM UTC

Amendment 64 billboard stirs conversation

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• by: ColoRabble

( – promoted by Colorado Pols)

(Disclosure: I am one of the two formal proponents of the statewide initiative discussed in this post.)

The campaign in support of Amendment 64, the statewide initiative to regulate marijuana like alcohol, unveiled a billboard yesterday that is quickly making its way across the Web.

The Raw Story reports:

Colorado’s Campaign to Regulate Marijuana Like Alcohol has just fired its first big advertising salvo, and it looks to be an effective one.

A new billboard unveiled Thursday by the group just blocks away from Mile High Stadium in Denver shows a smiling woman with her arms folded, next to the text: “For many reasons, I prefer… marijuana over alcohol. Does that make me a bad person? RegulateMarijuana.org.”

“That’s what we want to talk to Coloradans right now,” Betty Aldworth, advocacy director for the campaign, told Raw Story on Friday. “We’re trying to educate them about why it is that marijuana is safer than alcohol. If you look at every objective study comparing the safety of the two, you’ll see that marijuana is clearly safer than alcohol.”

Not only is the billboard near Mile High Stadium, it’s also right next to Mile High Liquors. The group said on its website that the location was optimal because it will force some drinkers to confront their bias toward marijuana users.

The billboard is part of broader grassroots public education effort that also includes the distribution of similar campaign flyers in communities throughout the state.