We’re flattered to think that Time Magazine’s Michael Sherer is a reader:
The problem with the Not-A strategy is that it raises all sorts of questions. Did you see that thing he did with his fingers, for instance? Looked like magical powers to me. But you’ll notice, he did not deny that he is a witch…Complications aside, let’s hope this trend really catches on in 2012. Barack Obama can do the “I’m not a Muslim” spot. Mitt Romney could do the “I’m not Scrooge McDuck.” Joe Biden could do “I do not own a Trans Am.” John Boehner could do “I’m not always crying.”
Like we said when the radio spot debuted, in Joe Coors’ case, the need to establish he’s “not a beer” is arguably necessary. Says Lynn Bartels of the Denver paper, $400,000 necessary!
Like Christine O’Donnell and the witch thing, maybe he just really wants you to know.
Full story: Coors Takes Compelling “Not a Beer” Message To Prime Time
Pete sure has aged since that DUI.
Oh, wait, sorry!
OK, time for some sleuthing: which brand of beer, exactly, did they use for that commercial? Was it a Coors? Or was it, as rumors now suggest, a … STELLA ARTOIS?
“I’m not remotely electable.”
Coors has perhaps found the one swing district in the country that no amount of money, whether his or from PACs, can buy. What a tragedy, to be richer than God and still unable to buy yourself a seat in Congress! He’s so put-upon.
Meanwhile, Perlmutter doesn’t need to tell anyone what he’s not… his country club president opponent, who has about as much flavor as the beer that said opponent is so certain he’s not, is doing a great job of representing everything Perlmutter’s not. Perlmutter’s not bland, disconnected, vacuous, entitled, or inaccessible to voters.
Sorry Joe, I really don’t think any of your would-be constituents are going around saying, “Gee, I wonder if Joe Coors is actually a beer?”
We also don’t believe that you can snap your fingers and make a 6-foot-tall glass of beer magically disappear. Or balance the budget without raising taxes, for that matter.
Is that Coors has a campaign team happy to tell him what he wants to hear as they collect their checks.
And the national Republicans are more than happy to go along for the ride, so long as Coors can boost turnout even a little bit and get those messages about spending and deficits out there.
Coors is a beer, right?
(I see this backfiring in so many ways.)
conservative core messaging.
IMHO it would be difficult to find anyone who confuses Coors with beer.
I’m not even sure I’m speaking to you right now.
trying to have a little bit of a life apart from feeding my snarking inclinations . . . losing that battle somewhat this past week, hence my limited time (?) re-engagement here of late . . .
Nice to not talk to you, too . . . hope all is well.
;~)
that Christine actually could be a beer? And Mr Coors could be a witch? Does he float?
but only in beer.
I chuckled when Pols initially wrote how, “Coors is not a beer,” but give it up already.
First, Coors is using his message frame when he refers to him “not being as beer.” Christine had to get out of her message box to address her “not being a witch.”
Second, people like beer. It taste good. It’s middle class. Witches are not. The message isn’t bad, though it addresses his wealth as a Coors, that won’t come up in peoples minds first.
Is Coors going to lose? Yes.
Is Coors going to be a more formidable opponent then in recent years? Yes.
Can Coors have his businessman corporate elitist played against him? Yes.
But at the end of the day, the messenger is credible to working and middle income Coloradoan’s. And associating his message with Christine’s isn’t a fair comparison.
He’s talking about serious stuff — the deficit, etc. and lightens it up with the beer reference. I think the best part of the ad, however, is that he doesn’t mention who he’s running against. I asked my politically non-engaged spouse if he was aware of who Coors was running against. He had no idea. Perlmutter is a great representative of his district and will be hard to beat. If Joe Coors can establish credibility and name recognition (separate and apart from the relationship to beer) without having to explain why he’s better than his opponent or why his opponent should be sent home, I think he stands a shot at being a serious candidate.
I think it’s a great ad. Pols attacks the “not a beer” line when it’s actually funny and disarming. Pols needs to learn that not everyone is a jaded political hack like he/they is/are.
ROFL
It’s ok with me if Joe Coors wants to spend money trying to convince people he doesn’t have anything to do with the Coors beer business.
Kinda goes along with his image as a somewhat addled old guy:
If I can’t link to Colorado Peak Politics, why the hell do you get to link to Progress Now, the nastiest most biased liberal attack group in Colorado?
Fair is fair. Find a “credible source.”
http://www.bizjournals.com/den…
I suppose there could be another explanation for a grown up buying into a 75% weekly return that doesn’t include a stunning lack of common sense or so much greed that all common sense is blinded by dollar signs, but it’s a little vague on what that might be. Suggestions?
Meanwhile, do Congressmen often receive invitations to help widows in war torn countries transfer their family fortunes? There’s only a small fee he has to cover up front, then… millions! Bye, bye, deficit. Coors, not a beer, for Congress 2012!!!
When do you plan to answer it?
You’ll find that ThinkProgress sources their material using reliable news sources. Personally, I try to link to the original source, and I’ve found that TP always provides that. CPP? Not so much. If they cite, they frequently cite opinion pieces as fact.
But Droll’s link to http://www.bizjournals.com laid out the facts pretty thoroughly (and in total agreement with TP’s summary).
So, any arguments with the general facts?
Or is your complaint simply that the best you can do for CD7 is to get a millionaire idiot to run on the GOP ticket these days?
(I guess they didn’t break the mold after GW Bush left office after all)