Joe Coors: not a beer! But what is he?

(Joe Coors falls victim to a self-inflicted meme – promoted by Colorado Pols)



Ever since I first saw Joe Coors’ “not a beer” ad, I’ve been trying to finish the sentence for him. Joe Coors is not a beer, that’s established.

But what is he?

Is he a Pabst Blue Ribbon? There are those who argue PBR is not beer either.

Maybe not a beer. Is he a yacht?

How about a pile of money?

Or a ball peen hammer?

Or a juicy pork chop?

Or a motor scooter?

Or L. Ron Hubbard, founder of Scientology?

Take a look at my numerous theories for what Joe Coors is, if not a beer, at my new Tumblr blog, Joe Coors: Not a Beer. I doubt I’ve explored all the possibilities for what Joe Coors is, so please send me your suggestions, either on my Tumblr or comment right here!

With Photoshop’s help, we’re going to solve this mystery.


Full story: Joe Coors: not a beer! But what is he?

11 Community Comments, Facebook Comments

  1. PitaPita says:

    Good job, Jeffco, although there are those who might argue the ‘pile of money’ comes damn close.

  2. DavidThi808DavidThi808 says:

    Didn’t the flashing pictures on the front page cause issues for some people when the Amy Stephens montage was posted?

  3. Gray in Mountains says:

    is about as good an American manufactured beer as there is. I always select it over Coors, Bud, Miller or Mich

Leave a Reply

Comment from your Facebook account


You may comment with your Colorado Pols account above (click here to register), or via Facebook below.