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February 05, 2016 03:01 PM UTC

Statesman celebrates 118th birthday with launch of new business model

  • 4 Comments
  • by: Jason Salzman

The Colorado Statesman celebrated its 118th birthday last night, with a party at the Governor’s Mansion carriage house and the launch of a new website and business model.

In a short speech at the event, Statesman Publisher Jared Wright praised his staff and noted that the newspaper now has more capitol reporters than any other publication in the state.

That’s part of reason, Wright hopes, that people will buy subscriptions to the publication, which run $13.25 per month ($159 per year) for print and digital together and $179 for a digital-access-only subscription. A 14-day trial is free.  This higher digital-only price incentivizes people to take the print-and-digital package, Wright says, because the print edition generates other ad revenue for the newspaper. Nonsubscribers now can only access AP and opinion pieces on the Statesman website, plus teasers about original content.

“We’re getting a lot of people who are paying $30 more not to receive the print paper,” said Wright. This is because they’re buying the digital-only subscription. So, if you buy a subscription, and you should, do the Statesman a favor and buy the print and digital package.

Is there any model for success using this approach?

“There are a number of publications that are models, most of them are in DC, but the one in the West is the Arizona Capitol Times,” Wright told me, who calls the Statesman “more of a trade journal than a traditional newspaper.”

Asked if there’s a date by which the publication must succeed or shut down, Wright said, “Things are looking good financially now, and will see how it goes.”

A 20-minute program at last night’s reception, moderated by 9News political reporter Brandon Rittiman, featured speeches by former Republican Gov. Bill Owens and former Denver Mayor Wellington Webb, both of whom gushed about importance of the Statesman our era of diminished journalism generally and the death of the Rocky Mountain News in particular.

“The great thing about the Statesman is it’s nonpartisan,” said Hickenlooper in a video presented at the event. “It’s pro-partisan, is phrase that somebody used [to describe it]. They want to encourage debate…. Overall, I wouldn’t trade a strong media in the capitol for anything. I think it’s essential…. Long live the Statesman.”

Larry Mizel, who apparently owns a controlling interest in the newspaper, was also at last night’s birthday event, chatting with GOP State Senate President Bill Cadman for a good bit. Mizel is a well-known moderate Republican, and his involvement, along with his hiring of Wright, a former GOP lawmaker, as editor, raised concerns among progressives about the newspaper’s commitment to being fair and accurate. But so far, I don’t see any ideological tilt in the Statesman’s coverage. Its reporting staff, at least the ones I know, are highly regarded by both Democrats and Republicans.

Last night’s crowded reception attracted a bipartisan crowd including Cadman, Rep. Justin Everett, Rep. Alec Garnett, Rep. Crisanta Duran, Sen. Rollie Heath, Rep. Gordon Klingenschmitt, Rep. Dan Pabon, Rep. Angela Williams, Attorney General Cynthia Coffman, Secretary of State Wayne Williams, former Sen. Ken Salazar, and flacks Owen Loftus and Andrew Zucker.

Update: I added additional attendees of the event.

Comments

4 thoughts on “Statesman celebrates 118th birthday with launch of new business model

  1. I've always had high regard for the Statesman, although I think that it leans more Republican these days than not. My regard isn't high enough to pay a premium for digital-only access, however.

  2. Why do you think it leans more right than not? I don't have that impression, but it's only an impression of mine. At some point, it might be worth taking a close look at a few weeks of coverage to see if more GOP bills or initistives or themes emerge. I like the reporters there doing the actual work.

    1. Some of the Statesman's reporting around issues, such as gun legislation, energy and local control, voting rights, ballot amendments, has emphasized more of a GOP point of view, and given more column inches to their spokespeople.  Peter Marcus seems to have a definite conservative POV. Ernest Luning has written some good stuff, as has Marianne Goodland.

      Unfortunately, I can't give you any specific examples, as the Statesman's back issues are now completely behind a paid firewall.

    2. I'm with mama. I was a longtime print subscriber (at around $55 per year, I might add). The initial price hike bumped that by almost 50 percent, IIRC, so I balked at renewing. Then, as I continued to receive the Statesman in the mail, I began to notice that the great efforts the previous publisher made into providing partisan balance were no longer there. In issue after issue I saw that more space was devoted to Republican events, and to coverage of Republican views.  The previous formula worked. Now, with the lack of balance and the almost tripled price, they've lost this subscriber.

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