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April 16, 2010 07:39 PM UTC

New Bennet Ad Shows Improvement

  • 54 Comments
  • by: redstateblues

(Really you can press play, it’s not painful – promoted by Colorado Pols)

This new ad from Bennet for Colorado began airing on TV this week. I saw it while I was watching last night, and I thought it showed marked improvement over the first two.

The ad reminds me of Mark Udall’s 2008 campaign. Those ads talked about issues that voters cared about, and didn’t need to be goofy or funny (aside, of course, from the memorable “Lock your doors and hide! It’s me, Mark Udall” spot.)

Bennet’s ad, entitled “Important”, still has some things left to be desired. Namely, the Senator does mumble through much of the copy. The visuals, however, are much better, and it doesn’t look like it was cut on my old high school’s Casablanca editor.

The two previous ads from Bennet, “Wake Up” and “This Washington” were met with harsh criticism from his opponents and lukewarm receptions from his supporters.

Comments

54 thoughts on “New Bennet Ad Shows Improvement

      1. He still has to get rid of that goddamned Thurston Howell III/Mr.Mackey inflection.  Its so passive.

        And PULL us out of the recession, not DRAG us out of the recession.

        Overall though I think it is an improvement.  Best thing to me is he comes off as sincere.

  1. the utter horribleness of his ads may be making me rethink that. Seriously, could someone help him learn to modulate his voice just for 30 seconds — or at least not mumble?

    If his big edge over Romanoff is the money to run TV ads… well, is that really a big advantage if his TV ads are this bad?

    1. But, someone should help him to slow down and speak more distinctly; it would help with his “believability” about the message.

      I am sure that tapping into Senator Udall’s staff expertise has been discussed. What happened as a result is anyone’s guess; I am sure Senator Udall would be receptive.

      1. Even in the lighthearted “Hide” ad, Udall isn’t exactly Daniel Webster.

        What I would like to see from these ads is what I saw form Bennet at the first debate. Clear, concise, personable, and intelligent.

        Also, the learning curve has been much steeper for Bennet. Udall had only been in one truly competitive race–against Bob Greenlee in 1998–but he didn’t have a primary opponent to have to deal with before taking on Bob Schaffer.

      2. Andrew speaks passionately, leans forward and uses his pointer-finger a lot. I think that’s good delivery technique, in general. Michael Bennet always seems calm. That can be very appealing, too. The only issue I have with Bennet is he loves the word enormously … enormously.  : )

        They have completely different styles, that’s for sure. Bennet is rarely sarcastic. He makes fun of himself more than others, in a humble way. Andrew is great in groups; Michael is better one-on-one or in small gatherings. Andrew sounds like Don Rickles sometimes — I personally don’t think mean is funny, at all. I want a hard-working legislator, not a sarcastic one. JMHO.

      1. I saw his first few ads prior to meeting him, and was expecting him to be a total ‘stiff’, for lack of a better word. Met him at the Denver assembly, the commercials don’t do him justice at all.

      2. He is a nice and genuine person, and clearly very smart.  

        I think he could use some help on his speaking and delivery–works fine in small groups and one-on-one, comes across as very sincere–but needs to be more fired up for the TeeVee and rallies, IMO, which–I know–ain’t worth much.

        I’ve always liked Romanoff too.  But his campaign is a mess and 2/3 of his supporters on this blog are a significant liability in my book.

        In all fairness, though, there are a few Bennet supporters that are a bit over the top too methinks. No politician is perfect and all deserve criticism from time to time.  Certainly a political blog is a good place to have at it–but flame wars and transparent sockpuppetry are tiresome.  

  2. mentioning Udall’s videos made me go back and look at some of his other ones too. Damn that guy was a good campaigner and had a good media team, Bennet needs to get them working for him and producing those quality ads.

    1. Senator Udall had many years to practice, and surely some of the tremendous experience of his father and uncle must have rubbed off on him. Not too many folk have the political legacy of the Udalls, both Mark and Tom currently.  

  3. Would have been to vote for a Bankruptcy bill that actually helped Homeowners refinance their homes in Bankruptcy court.

    Instead of the watered down bank/Credit Card Handout you actually DID vote for! Mr Bennet.

    NO wonder You have all that cash from Wall street to run TV adds with.

    Andrew Romanoff (your primary opponent) is not bought and paid for, Like YOU are.  

        1. So, you “really doubt Bennet will vote for” financial reform?  Wanna put some money on that, or just wager your meager credibility on this site.

          Let’s make this a litmus test for Senator Bennet.  If he votes against the Dem supported financial reform package, you and the other Romanoff unicorns have bragging rights.  But, if he votes for reform (like he did for health care reform), I demand that you, Norris and the other Romanoff delusionists STFU and call it a day.

          Deal?

  4. for a long time, truly enjoys the title and status, has learned to go through the motions that the job entails, but just does not have a passion for politics and campaigning.  No passion, no inspiration, little evidence of a truly caring connection to the average citizen, or connection to the great diversity that exists from one county to another in our 64.  What is this guy selling?  If he’s ultimately the Dem candidate, this does not trump even Jane Norton’s stilted, scripted ads.    

      1. I watched the ad twice before commenting – I had trouble understanding every word he was saying because of his style of speech.  I tried to convey as accurately as I could the impression I got from the ad.  And by the way, I have run for office four times, and I have experience writing and recording campaign radio ads (not TV).  This was my conclusion – you don’t have to agree.  

  5. when candidates conspicuously do not identify which party they are affiliated with in their campaign ads.

    The ad is better the his others, but dude needs a speech therapist or vocal coach. Enuncination is not his strong suit. They say tongue twisters help.

    Maybe…

    Michael might meet more misfortune may he maintain his misguided methods.

    Wow, that was actually pretty difficult to put together.  

    1. Is I have had a number of people who don’t follow politics ask me what the point of them is. Those are the people the ad is supposed to reach and it’s not accomplishing anything other than mild confusion with them.

      1. But I see what the campaign is doing with the ads.  They’re inoculating him against being the devil.  That’s going to come in handy in the General.

        I think there’s some method to the “lousy” ads.

            1. He’s just a guy who’s never run for office before. Ever.

              Just a guy.

              And more and more people know who he is and that’s he’s running.

              The ads aren’t what I would do- but I think they;re him

  6. Good message, although I’d insert some proposals or things he’s done to show he is doing “something” about it.  Yeah, and he does mumble a bit.

  7. …Bennet’s issue is that no-one (outside this blog) knows anything about him.  He needs to make himself known to the people of Colorado and liked by them.

    This mumbly high-information-density statement of principles doesn’t accomplish that.

    If you’re a small business owner strapped by the credit crunch, it might mean something, but what percentage of the general electorate is that?

    1. Small firms with fewer than 500 employees numbered 116,761 in 2002 and employed 981,209 individuals, or 51.3 percent of the state’s non-farm private sector.

      There were an estimated 493,886 small businesses in Colorado in 2004.

      (Sources: U.S. Dept. of Labor, Employment and Training Administration; U.S. Dept. of Commerce, Census Bureau; U.S. Dept of Labor, Bureau of Labor Statistics.)

      And this from the Denver post last year:

      The effect of any health reform on small business is particularly important in Colorado, where 99 percent of businesses have 100 or fewer employees, according to the National Federation of Independent Business.

        1. I’m thinking “low talker”. Does that sound right? I have a couple of clients that qualify as low talkers and it drives me nuts. You know what I mean? Where you always have to lean in just to hear what the guy is saying and you still don’t catch half of it.

          He’s gotta learn to speak up.  

  8. So, I don’t know how this one compares to the others.  I thought this was fine (not wonderful, not bad, but fine).  I don’t have higher standards for political ads.  But, he does need to enunciate better at times.  

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