October 20, 2010 07:47 PM UTC

"Buyer's Remorse" Hits the Airwaves

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• by: Colorado Pols

We told you this was coming.

That’s the new ad on the air in Colorado Senate race, to our knowledge the first TV spot to invoke the recent scandal involving GOP candidate Ken Buck’s refusal to prosecute a case of alleged date rape in 2005. Sponsored by Women’s Voices Women Vote Action Fund, we’re awaiting information on the size of the buy–if it’s big, this ad is going to hurt.

But before this scandal even made it into a TV spot, which we knew from the moment it broke that it would, it was already harming Buck in polls–just from the press coverage. We can’t say exactly what the polls will look like after a week of “buyer’s remorse” in prime time, but Buck’s not going to like it.

UPDATE: WVWVAF’s release follows, described as a “high six-figure multi-media campaign.”

Wednesday, October 20, 2010

Women’s Voices. Women Vote Action Fund Unveils Major Media Campaign in Colorado

High Heels Featured Prominently in TV Ads Targeted to Colorado Women

Colorado-Today, Women’s Voices. Women Vote Action Fund (WVWVAF) begins a major advertising campaign designed to make sure Colorado candidates reflect women’ s concerns. ” The women of Colorado have incredibly high stakes and are facing important choices in 2010, and WVWVAF is committed to making sure candidates are listening to what voters really want,” said Page Gardner, president of WVWVAF.

WVWVAF’s high six-figure multi-media campaign is comprised of broadcast and cable, radio and online advertising. The broadcast and cable spot features Leslie Allen, a Boulder resident who calls Ken Buck to task for stating he should be elected because he “doesn’ t wear high heels,” questions his refusal to prosecute a rape by explaining the victim had a case of “buyer’ s remorse” and his opposition to a woman’ s right to choose even in the case of rape or incest. The spot begins airing Wednesday, October 20.

The advertising campaign began Thursday, Oct 14 with a radio spot highlighting Michael Bennett’s support of key women’s issues, including his votes to extend unemployment benefits, rein in abuse by credit card companies and support fair pay, as well as his pro-choice principles.

All three spots encourage Colorado women to make their voices heard by contacting Michael Bennett and Ken Buck and urging them to support policies that help, not hinder, Colorado women and families.

“The women of Colorado need to have their voices heard and respected and their concerns addressed — whether they wear high heels or cowboy boots. They are facing too many questions of critical importance to stay silent,” concluded Gardner.

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