September 19, 2012 07:30 PM UTC

Lang Sias Will Make Sure Your Kids Can Compete...Somewhere

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by: Colorado Pols

This is the second poorly vetted mailer from the Sias campaign and the third from a Jefferson County Republican this cycle.

There’s simply no way to defend such general sloppiness when it comes from candidates locked in hyper-competitive races. These Republicans, after all, are spending coveted campaign dollars on literature that hurts their electoral efforts. Make no mistake, mail pieces that contain typographical errors aren’t only wasteful, they paint the candidates represented within them as careless at best and stupid at worst.

If you’re going to spend tens of thousands of dollars to design and distribute a lit piece, you surely can afford to spend the 15 seconds it takes to guarantee you’re being presented in the best light. Doubtless the Sias campaign or its consultants debated which photo to use and what text to highlight. Those fastidious decisions, however, are effectively canceled out when simple, grade-level mistakes aren’t caught and corrected — especially in literature about education.

With so much spent shooting themselves in the feet, you’d think these campaigns would the common-sense to hire somebody to proofread. Hell, they could probably share the same guy! It couldn’t take more than one billable hour for an editor to say “Hey, you forgot to finish your sentence” or “Your list isn’t numbered correctly.”

Bottom line: This type of laziness — and that’s what it is — is not now and will never be acceptable for ostensibly “credible” general election candidates.

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Another from the unfortunate campaign mailers department (a regular favorite of ours), here’s a new piece that just arrived in Senate District 19 mailboxes–the key race in northern Jefferson County between Democratic incumbent Sen. Evie Hudak and Republican Lang Sias. From the flagship Republican Senate “independent effort,” the Senate Majority Fund:

Got that, swing voter? Sias will help our kids compete–you just don’t know what at! It’s best to not allow the recipient’s mind to wander as a result of a printing error like this. Glossy color mailers, after all, are quite expensive. A mistake of this glaring nature and magnitude defeats the purpose of sending the mailer. It’s worse than sending nothing at all, beyond the wasted money. For those that don’t wind up directly in the circular file, this screwup is the only thing that’s memorable. In short, better proofing urgently needed at the Senate Majority Fund.