May 11, 2011 08:50 PM UTC

Hancock's First Run-Off Ad

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• by: Colorado Pols

We’re glad that Michael Hancock made his way into the run-off, if only because that means we get to watch more of his TV advertisements. We’ve noted time and time again that Hancock is really making the most of the medium, so we had high hopes for his newest advertisement, the first of his race against Chris Romer.

We like this ad. It displays that same visual unity that Hancock took advantage of in round one, and the production value leaves little to be desired. Even if Hancock loses the race, whoever he hired to do his television advertisements can be proud of a job well done.  

What we really liked about Hancock’s previous spots is that they did an admirable job of introducing him as a candidate. To us, they helped make Michael Hancock memorable. Hancock’s got a great story and we think he can benefit by personalizing himself. In light of expected attacks from the Romer camp, Hancock’s best bet may indeed be to introduce himself to the electorate before and after Romer frames the dialogue.

The main issue with this particular advertisement is that it focuses too much on what Hancock’s accomplished. Or rather, what other people have accomplished because of Michael Hancock. Unfortunately, it doesn’t do a great job of connecting these stories with the candidate. We assume that Hancock did something that helped Tamara save her business or got Chris out of his dead end job. We were able to draw those connections because we know enough about Michael to know what he’s done, but we think that message may be lost on those who don’t know him all too well yet. Put simply, there’s just too much packed into a thirty second advertisement.

And what’s with that music, anyway? It sounds like something out of a Lifetime movie or maybe a Stephen King miniseries at best. We guess that’s alright. The Langoliers was pretty gripping.