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November 22, 2013 03:41 PM UTC

Rep. Bob Gardner Threatens Legislation To Stop "Brosurance"

  • 18 Comments
  • by: Colorado Pols

A truly fascinating clip of video from a hearing today of the Colorado Legislative Health Benefit Exchange Implementation Review Committee. GOP Rep. Bob Gardner of Colorado Springs, who voted against the creation of the exchanges but nonetheless serves on this oversight committee, is apparently very upset about the Got Insurance? ads from a pair of Colorado nonprofits–upset enough, apparently, to plan legislation to "stop" such ads in the future. There's no official relationship between the Connect For Health Colorado insurance exchange and the nonprofit organizations who made those ads, of course, and Sen. Jessie Ulibarri responds to Gardner's comments by noting they are protected by the First Amendment.

That's not convincing to Rep. Gardner, who responds that although he is a "First Amendment purist," one can't "yell fire in a crowded theater," and in the case of commercial advertising, we can "impose some limits." Rep. Gardner apparently believes it's possible to make any promotion of the health insurance exchange, directions to it, or even mention thereof illegal without prior permission.

Gardner reportedly intends to use his "last bill number" (legislators are typically allowed to introduce five bills in a session) to introduce a bill to "stop" the "Brosurance" ads. Now, given some of the ridiculous bills that get introduced every year and go immediately to "kill committee," that's not really surprising. But in our experience, on of the surest ways to give something even wider exposure is to try to ban it.

Comments

18 thoughts on “Rep. Bob Gardner Threatens Legislation To Stop “Brosurance”

    1. TIVO, you mean that new fangled thing that blinks 12:00 all the time?

      The reason probably few on this site have seen the ads anywhere but here is because they are only using the preferred medium of those wild youngsters under 40 — social media — Twister, Flitter or some silly thing like that 😉

       

      1. Thank you.  I'll ask my kids.  smiley

        The only thing I can do better than my husband tech wise is manage TV recordings.  One time I told him, with a bit of feeling, he had just gone into real time for a movie we had paused, and he looked at me like I was deranged.  Now he knows.

        1. Good to know.  When initially reported, I thought it was just social media since it was highly targeted, relatively cheap advertising.

          They must have upped their ad buy. 

          Personally, I'm a marketer's worst nightmare.  100% ad-blind.  Neither my wife nor I have the patience to sit through ads — print, TV or radio.  We fast forward where we can, mute the sound, flip the page or switch channels whenever any ad comes on.

        2. My twenty-something kids apparently don't see those outlets, and hadn't seen the ads. They liked them when I forwarded them, though. MSNBC does advertise the Colorado health exchange quite a bit, but the ads are targeted towards us old farts.

  1. "First amendment purist" Bob Gardner believes unlimited spending on elections is free speech. Not so much for cheeky commercials. But mostly it demonstrates what he is well known for–being a bully. This is a form of intimitation.

  2. Ostatecznie czas na wypoczynek. Zaintrygowany? Zatem wejdź: sylwester. Portal internetowy, który opisujemy traktuje o odpoczynku oraz prezentuje propozycję, jakiej jeszcze przenigdy nie widziałeś.

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