March 04, 2014 11:02 AM UTC

Beauprez's Logo, Wyoming's Mountains?

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• by: Colorado Pols

7NEWS reports–yet another Colorado politician has apparently committed the cardinal sin of using mountains in campaign imagery that aren't actually located in the state of Colorado.

Naturally, the name of that politician is Bob Beauprez.

Tuesday morning, the campaign for Bob Beauprez for Governor sent out a news release with the headline Beauprez Launches Campaign for Governor.

The logo featured a mountain background with four, very pointed mountain peaks…

When 7NEWS pointed out that the mountains resembled the Grand Tetons in Wyoming, the campaign official once again stressed that it was just an artist's interpretation of mountains.

However, minutes later, the mountains were removed from the logo. [Pols emphasis]

Admit it–Bob Beauprez belongs in the "Moving Mountain Hall of Shame" with such luminaries as failed gubernatorial candidate Scott McInnis and failed U.S. Senate candidate Bob Schaffer. It just…feels right.

Mind you, logos are supposed to be heavily analyzed, often times overly so, so as to ensure exactly the message the brandee wants is imparted to viewers of said logo. It's true that Beauprez has hastily launched his campaign after lurking on the sidelines for weeks, but didn't anybody check this out? We haven't actually seen the offending version of the logo–please email it to us if you have it–but we assume it wouldn't have been replaced on the morning of Beauprez's campaign launch unless it was obviously wrong.

When asked about the logo change the campaign responded, "Today is about the future of Colorado and Bob's vision for Colorado. It didn't seem relevant to get pulled into a debate about logos when we should really be talking about our economy and education."

That's what they all say, of course…