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March 11, 2010 08:07 PM UTC

New Advertiser

  • 25 Comments
  • by: Colorado Pols

Check out our newest advertiser, Precision Polling, by clicking on the banner advertisement above. You’ll hear more from us about Precision Polling in the near future.

To get in on the action yourself and advertise on Colorado’s largest and most active political website, email us at ads@coloradopols.com.

Comments

25 thoughts on “New Advertiser

    1. 10-12 cents is not unusual for robocalls. Most places don’t charge more per call to make them interactive, but they usually charge a setup fee. So definitely a good price.

      1. I could see this service being very useful for campaigns attempting to gauge their support among delegates coming out of caucuses. They would be a targetted list and likely to answer the question.

        1. for a population where you’ve got all the contacts but only 5 percent don’t hang up on the call? Is it meaningful when you’re actually asking everyone in the population, not a sample, but only get a small response rate?

    2. With phone calls and emails, the percentage of people who will take the poll over the phone or even open an email is pretty low — anywhere from 2-5%. So if you want 500 people to do anything over the phone or through email, you need to contact a lot more than that.  

          1. David, you got one too many zeroes. With a 5% response rate, the cost will be just $1,000.

            Here’s the math:

            (500 completes / 0.05 response) = 10,000 calls. 10,000 calls * 10 cents/min = $1,000.

            Depending on the survey, we typically see response rates in the 3%-8% range. With a 7% response rate, you’d only pay $720 for 500 completes.

            Disclosure:

            I’m the CEO of Precision Polling. I’ll follow up with a comment shortly with a few more relevant points about the product. In the meantime:

            More details on pricing:

            http://www.precisionpolling.co

            Top 10 ways to keep your response rate low:

            http://www.precisionpolling.co

            1. It’s 10 cents per call, not minute (I incorrectly put 10cents/min above).

              If someone picks up the phone and it takes 5 minutes to complete the survey, we’ll still only charge 10 cents.

                1. to get 500 responses.

                  if the response rate is between 2 and 5 percent as Pols states (which I think is a good number for robocalls), that’s 10K to 25K phone calls, service charges notwithstanding.

              1. not the cost, so what you wrote was right. The Precision guy changed the units to dollars from calls, which was useful and interesting, but didn’t mean your equation was wrong.  

              2. David, thank you so much for putting that equation up there and helping everyone understand how many calls are needed.

                My apologies for not realizing that you were calculating calls and accidentally slipped in that dollar sign. I did want to make sure that folks know that our prices are extremely competitive, and that most polls are completed in less than $1k.

  1. Hi everyone, I’m the CEO of Precision Polling. I wanted to add a few details about who we are and what we do.

    Our product is a self-service website that lets anyone create automated phone polls in minutes, get them into the field instantly, and collect results with crosstabs and weighting within the hour.

    Mark Blumenthal called our technology “surprisingly powerful” and said it is a polling system with the kind of “power a professional pollster might want” with features like “question branching, rotation of answer categories, [and] full disposition reports.”

    http://www.nationaljournal.com

    Yesterday, we were also recognized by the AAPC with a Pollie award for our innovations in automated telephone calls.

    http://www.precisionpolling.co

    The best part: it costs just 10 cents a call and there are no setup fees, which opens the door for anyone, even the smallest of campaigns, to run polls. In general a poll with 500 completes runs for under $1k.

    If your campaign is looking to poll at a low cost, please consider us. We’re extremely popular with local and state campaigns who love that we make it possible for them to afford polling.

    As a show of good faith to the ColoradoPols community, we are giving away an additional 100 free phone calls, a $10 value, for anyone who signs up to the service and leaves a comment here to let us know that they’ve signed up (include the name or organization you signed up with and we’ll credit you within one business day).

    We’re excited to be an advertiser here, and as Jason mentioned, you’ll see more about us in the coming weeks.  

    1. any campaigns or issue groups releasing the results of your polls? Or are these just useful for internal purposes?

      Also, I’m curious how Colorado’s No Call list works with polls like these. Are robocalls exempt if they’re for political purposes?

      1. Good questions:

        1. We don’t have any campaigns or issue groups who have publicly released the results of a poll they’ve done with us. We will be running a poll here in Seattle next week and will have complete results up on our blog (http://www.precisionpolling.com/blog).

        In the meantime, you can read about what sort of results our system provides here: http://www.precisionpolling.co

        2. We’re not lawyers and this is not legal advice, but robo polling is allowed in Colorado for political purposes according to ColoradoNoCall.com (see the question titled “Will some telemarketing calls still be permitted”): http://www.coloradonocall.com/

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