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June 09, 2012 04:39 PM UTC

Joe Coors: not a beer! But what is he?

  • 11 Comments
  • by: JeffcoBlue

(Joe Coors falls victim to a self-inflicted meme – promoted by Colorado Pols)

Ever since I first saw Joe Coors’ “not a beer” ad, I’ve been trying to finish the sentence for him. Joe Coors is not a beer, that’s established.

But what is he?

Is he a Pabst Blue Ribbon? There are those who argue PBR is not beer either.

Maybe not a beer. Is he a yacht?

How about a pile of money?

Or a ball peen hammer?

Or a juicy pork chop?

Or a motor scooter?

Or L. Ron Hubbard, founder of Scientology?

Take a look at my numerous theories for what Joe Coors is, if not a beer, at my new Tumblr blog, Joe Coors: Not a Beer. I doubt I’ve explored all the possibilities for what Joe Coors is, so please send me your suggestions, either on my Tumblr or comment right here!

With Photoshop’s help, we’re going to solve this mystery.

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