October 25, 2012 11:35 PM UTC

Poor Robert Ramirez

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• by: Colorado Pols

Poor Robert Ramirez. The Republican legislator running for re-election in HD-29 has had troubles with his own campaign materials. Now outside political groups trying to help Ramirez aren’t doing him any favors. A recent mail piece sent out by the “Colorado Leadership Fund” doesn’t make it clear whether you are supposed to like or dislike Ramirez at first glance.

Ramirez was less than pleased with the mail piece when contacted by the Denver newspaper, and we don’t blame him. The other side of the mailer does try to paint Ramirez as a strong supporter of public schools, but given that most people only take a passing look at direct mail this time of year, the message needs to be a lot more obvious. If you only saw this side of the mailer, would you assume that it was a positive piece?