May 31, 2011 09:25 PM UTC

Meet Michael Hancock

• 2 Comments
• by: Colorado Pols

We’ve said it time and time again; what makes Michael Hancock most appealing as a candidate is the narrative he, and only he, is able to tell. It’s a very inspirational story, and while it won’t sway many hard-core politicos, we think it’s gripping enough to win over more than a few undecided voters.

Of course, in order to capitalize on his rich history, Hancock has to make sure the electorate hears about it. Election day just a week away, and we think the smartest move Hancock can make as voters cast their ballots is to remind them about who he is and where he’s come from.

Lo and behold, that’s just what the Hancock campaign is doing with its latest, and likely last, television spot.

Like always, we’re incredibly impressed with the media savvy behind Hancock’s television team. The candidate himself may be prone to a few gaffes and slip-ups here and there, but no matter what, Hancock has had an amazingly solid, creative, and forward thinking group putting together his television ads. They’ve displayed a unity that has woven Michael’s personal narrative into a political fabric, and they’ve done a great job at making Hancock look like a statesman even amid well-founded attacks.

We think this is a good ad for Hancock to be running at this point in time. It definitely has a wow factor that Romer will never be able to match. In fact, the only question we had while watching it was how long Hancock was sitting on that archival news footage; it’s an amazing kicker that builds up Hancock as a potential Mayor while matching some of the pedigree gifted to Romer by his father’s last name. In short, it makes Hancock look like someone who should be Mayor of Denver, and who’s been working his entire life to do the best for his city and his community.

It’s the twilight of the election; ballots are being returned en masse. We know Chris Romer is running a massive field campaign to try and narrow Hancock’s perceived lead in the polls. Even if Hancock won’t be able to match that GOTV effort, he’s certainly doing more than he needs to with adverts like these.

The real question is whether or not his story will be enough to win it.