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February 26, 2012 12:28 AM UTC

Always Renew Your Domain Names: Jeanne Labuda Edition

  • 7 Comments
  • by: Colorado Pols

If you’re a candidate for any public office, one of your first steps should be registering a domain name that consists of your first name and last name – nothing more, and nothing less.

The reasoning is simple: when voters first get their ballots and they see an unfamiliar name, they’ll turn to Google before they try to remember what they saw on the mail piece they threw out three weeks ago. If you’re a candidate or any sort of public figure, then, it’s important that the information you’ve crafted be the first info they see on the web and equally important that those supporting your opponent can’t use your own name against you.

HD-1 Rep. Jeanne Labuda has a fairly unique name and as a result her campaign website, jeannelabuda.com, has dominated the Google search for her name. That’s a pretty good URL for Labuda to have: it’s literally as easy to remember as her name, and it’s not so long or obscure – think of something to the tune of Labuda4HD1Rep.com –  that it would look out of place on mail or yard signs.

The problem with jeannelabuda.com, however, is that Jeanne Labuda no longer owns it. She used to own it, as evidenced by her campaign filings with the Secretary of State’s Office. Sometime between now and last October, however, Labuda (or whoever was managing Labuda’s website) forgot to renew their domain registration. Now, jeannelabuda.com is a headache-inducing blend of green, red, and white hocking LASIK eye surgery in Japanese. The first thing voters will click on when the Google search Jeanne Labuda, then, is a spammy-landing page that has nothing to do with their representative.

All things considered, this isn’t the end of the world for Labuda. She’s re-located her campaign website to jeannelabudaco.com – it’s not nearly as good as her original URL, but at least her name is still in there somewhere.

Still, this is one of those things that Labuda should never have let happen. Any yard signs or campaign literature that had her old domain on it are now useless, not to mention that Labuda’s website is nowhere near the first (or tenth) page of a Google search for her name. Juxtapose that with primary opponent Corrie Houck, who controls the first page of a search for her name, and it’s clear that Labuda should’ve just paid the 10 or 15 bucks to keep her url. Having a workable, searchable domain name is one of those things that doesn’t give your campaign any perceivable edge but really hurts when you neglect it.

Of course, it’s a simple, easily avoidable mistake like this that really showcases why Houck is challenging Labuda in the first place. If Labuda can’t even organize her campaign such that her domain name doesn’t lapse, the argument goes, she may be equally likely to make similar mistakes throughout 2012. The difference is that those mistakes matter; if Labuda hasn’t crafted a campaign organization now, who’s to say she’ll have one by the time she actually needs to defend her seat?  

Comments

7 thoughts on “Always Renew Your Domain Names: Jeanne Labuda Edition

  1. Labuda is the laziest politician in Colorado.  She does not believe she needs to work hard or for that matter at all.  She wants people to just vote for her because  she is the incumbent.  Not this time Jeanne.  She won’t need a domain after June.

  2. Please note, I am not being combative, so please do not take it as such. I do not have a stake in this race, and I wasn’t going to post until I read the comments.

    A commenter posted “who cares if Labuda did not renew her domain?”  In respectful, non-snarky, response, you should care.

    The fact Labuda did not have a website for many months is indicative of incompetence as a leader and as  State Representative. Or, other possible reasons are that she does not care about her community, she is not a proud leader, she omits the very basic duties to communicate with constituents, she is inattentive to detail, or she simply takes her job for granted. Colorado is facing some serious issues, which requires serious leadership.

    Community outreach is an affirmative duty owed by leaders to their constituents. In the age of the Internet, a website is quintessential to fulfill this duty.  A competent leader who cares about her community will affirmatively, and regularly inform the community of legislative updates, will supply her contact information in case a constituent needs her, will provide information on who Represents HD1, etc.

    Granted, although the Colorado General Assembly posts contact information online, a Representative should have the basic competency to update one’s own website regularly.

    You may think, Labuda has held a couple “town halls”  recently. However, the fact that Labuda did not hold any “town halls” in 5 years until she faced a serious challenger is troubling to me. The fact that Labuda has not sent out a single legislative update is troubling to me. The fact that Labuda did not have a website is troubling to me.

    Perhaps most troubling is the fact that Labuda told two of her supporters in the last election, who pushed for bi-lingual campaign information that “if they can’t speak English, they can’t vote” is troubling to me. Word spreads through the grapevine, and an elected representative should be careful what they say- particularly in a district that is minority-majority. Moreover, Labuda’s referring to latino’s as “you people” last month is inappropriate.

    All other representatives in the State of Colorado seem to understand the basic competencies demanded of them, most basic of which is as a website; but not Labuda, until now…

    Why now?

    Just a brief view of houckforhd1.com one can see Labuda’s opponent is running because she understands that an elected person should hold themselves accountable; including providing those who elected her of legislative updates, how to contact her, and information about who is the elected person is, and most of all advocating for HD1’s interests. Houck is not even elected yet!

    Houck’s website conveys that she understands that leaders should hold themselves accountable. Accountability should not come only when that leader’s position is imperiled.  There’s even a section of “campaign updates.”

    In sum, letting your website lapse displays incompetency. The Democratic caucus has implicitly shown that it is well aware of Labuda’s incompetency: it won’t even let her run this year’s foreclosure bill even though her district has one of the highest foreclosure rates in the Nation. Labuda’s response to her constituents: “they wouldn’t let me run it.”

    Change is okay; change is productive.

    It is promising to me that people are willing to step up and accept the burden of leadership when others have displayed they are not willing to do the same.

  3. Making an issue out of a 2-letter change to a domain name?   Too ridiculous for words.  But then, there are the personal attacks on Labuda by swdem, non-sequitur and FLSooz in this blog.  Most of their attacks are flat-out false; others are out of context.  Two of them (all 3?) are associated with Houck’s campaign.  Houck herself publicly called Labuda “a liar” during their debate at the last House District 1 meeting—then to her embarrassment, it became obvious that Labuda was correct—it was Houck who was way out of line.    

    1. The 2 letter change to the domain domain name is not the problem, ua777. I just looked into both the domain names, and it appears Labuda had to change her domain name because jeannelabuda.com expired 7/26/2011, and her new domain name was registered 1/18/2012; that means Labuda did not have a a website for MORE almost 6 months! This is absurd.

      I don’t know Houck, but I am upset with any Colorado legislator who does not care enough about her constituents to keep them in the loop- it’s all of our business, not just HD1 constituents. The laws our legislators draft affect us all.

      Moreover Labuda’s derogatory comments regarding latinos are the affront to democratic values, and to myself. I would not publish anything that is false, and her sentiments regarding latinos are well documented, and well known outside the district.  

      1. Wait…what?

         Non-sequitur, you write about Representative Labuda’s “sentiments regarding Latinos” (yes, Latino is a proper noun, gracias) in a light that I have never seen nor heard from her. To assert that she’s anything BUT a reasonable, rational woman on Latino issues is a lie in my book. She is not a sweet-talker like many politicians, and she doesn’t go after the limelight, either. She IS a woman of strong character, fair in her aims and dedicated to representing constituents like me. I don’t know who you are, “non-sequitur,” but I do know you’re just out to make trouble.

  4. And the facts were not hard to find:  A few years back, a reliable party resource recommended an administrator to manage legislators’ web sites.  Many including Labuda followed their recommendation. The administrator skipped town last summer without telling anyone and could not be found.  A number of legislators got stuck, not just Labuda.  Web site 101:  As happened here, administrators often handle URL renewals, and without their consent, renewal of the URL often can’t be done.    

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