The Pueblo Chieftain today, in an editorial titled, “Unethical? Nope,” finally answered Progress Now's charge of unethical conduct, based on Chieftain board members signing recall petitions. Chieftain claims that their actions were ethical. They also claim
“While Sen. Giron apparently believes she’s been treated poorly by The Chieftain, we maintain our news coverage of her has been fair and balanced."
Wrong on both counts.
The PC executives signing of the recall petitions is ethically problematic, for the reasons Jason Salzman and Colorado Pols reported earlier. Basically, a news organization needs to be transparent about its biases and opinions, rather than claiming not to be biased. The Chieftain has been promoting, not just reporting on, the recall efforts, since the recall began circulating petitions in April 2013.
The Chieftain is biased because:
“This is not two candidates running against each other and at this time and I see no need to debate him. But if a neutral party puts together a forum, I will consider it.
Most Pueblo residents understand that the Chieftain is biased. This may partly account for the Chieftain's decline in circulation, along with the trend among younger readers to get news digitally. Mr. Stafford, the Chieftain’s new General Manager, is an expert in “turning it around”, according to his Linked In profile. Mr. Stafford will need to turn the Chieftain around to be a genuinely balanced news organization, as well as one that has a digital presence, in order to appeal to the new generation of Pueblo readers.
In full disclosure, I do volunteer for the Giron campaign.
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