If you’ve checked out Senate candidate Mark Udall’s website in the last week, you’ll see it’s been updated to slam opponent Bob Schaffer on the economy right from the splash page:
Across America — it’s an economic crisis.
In Colorado — middle-class families are squeezed to the breaking point.
And the failed economic policies of George Bush and Bob Schaffer are a big reason for the mess.
Schaffer voted for billions in special tax breaks for corporations that ship American jobs overseas.
Schaffer wants billions more in tax giveaways for big oil companies.
And Bob Schaffer voted to protect the pensions of corporate CEOs-even when those executives falsify their companies’ financial documents.
Like a good campaign commercial, except cheaper. More effective for Udall than for Schaffer to turn his website into an effective attack vehicle too, given that both major web traffic ranking services, Alexa and Quantcast, show Udall’s site getting many times the traffic of Schaffer’s.
Alexa rankings (lower=better):
markudall.com: 306,121
bobschafferforsenate.com: 1,504,580
Quantcast rankings (higher=better):
markudall.com: 8,545 US people per month
bobschafferforsenate.com: 2,957 US people per month
A poll follows.
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A bit off topic – my site http://www.coloradoballot.net/ is ranked 123,961 blowing them both away (see here). Wow!
Who did Daddy pay off?
But I really like how Udall’s site uses some of the same devices as Obama’s. I’m not a Udall campaign insider, so I don’t know if this was intentional.
It all depends on how November 4th goes, but if I was a campaign manager for a future race, I would seriously consider using that format for a campaign site.
Probably not that big of a coincidence as most websites are at least on some level from a template. It saves on the cost of hiring someone to develop it for you.
As people learn what works, all the good sites use those same new ideas. We have to totally redo our company website every 2 years because in that period it goes from superb to way out of date.
I was more referring to the ability to write blogs, contact other voters, figure out how to volunteer, and donate money. Those tools are critical uses of the internet in campaigning. Both Obama and Udall have used the web far more effectively than their GOP counterparts.
http://www.progressnowaction.org
http://www.savedarfur.org
http://www.democrats.org
Not surprising since they all use the same software:
http://www.bluestatedigital.com
We’ve added blogs, public bug tracking & voting on the bugs, etc. The site 2 years ago was mostly static. So yes, all the tools are as important as the new design and layout.