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July 20, 2010 10:17 PM UTC

Guerilla Marketing, Scott McInnis Style

  • 43 Comments
  • by: Colorado Pols

Appearing at bus stops around the Denver area–not enough supporters to count on the yard sign penetration you need? Here’s your workaround:

Burma-Shave, eat your heart out.

Comments

43 thoughts on “Guerilla Marketing, Scott McInnis Style

    1. But when I first saw it a few weeks ago, I had the same thought. At least it’s not just my mind in the gutter!

      If I have a care in the world, I have a gift to bring. – Indigo Girls

    1. A lot of large signs in fields along the 285 corridor for Norton and McCopy and a lot of Sheriff candidates.

      And a bunch of the McBenches along S. Golden Rd.

      1. There used to be a huge McInnis field sign along I-25 going south just before you get to Castle Rock Outlet stores. I noticed over the weekend it has been replaced by a John Suthers sign. The Jane Norton sign in the same field is still there.

    1. I’ve seen billboards promoting Scott as the “Jobs Governor,” but the coloring and the font are different on those billboards. The whole design is different, really. Are these paid for by that 527, or the McInnis campaign?

      I’ll check next time I’m close enough to one of these benches in traffic to see who it’s paid for by.  

          1. According to Ralphie, “A Brighter Colorado” “is not registered with SoS as a committee, but are registered in the business database as a nonprofit.  Registered March 11, 2010, registered agent is Ryan Richard Call, 1660 Wynkoop Street, Suite 900, Denver, CO 80202.”

            1. If it’s a 501(c)(4), there are some restrictions on directly advocating for a candidate, but it doesn’t have to disclose its donors.  They’re supposed to confine their activities to issue advocacy.

              If it’s a 527, the reverse is true.  But I think that 527s need to report electioneering communications.

            2. Ryan Richard Call was connected to the Trailhead Group back in 2006, another 527 that ran afoul of campaign finance laws.

              He also is or was the listed treasurer for Joshi Janak, a GOP candidate for HD 14 from Colorado Springs.

  1. I saw one of these benches on my ride into work and did a double take almost falling off my bike.

    I think it was on 88th between Wadsworth and Lamar on the South side of the street.  Near the golf course.

    I thought about replacing “Jobs” with “Crooked” but common sense got the best of me.

        1. It’s cheap advertising and you penetrate commercial centers and residential areas. I don’t think it’s effective, but they are EVERYWHERE. I’ve seen at least 10 separate ones.

            1. Jack, what is effective?  Would these adds also not be effective if Hick’s name were on them?  Or is it just a silly bias you have against McInnis?

              1. well if I were to do it, it wouldn’t be as serious an offense as, say, PLAGIARISM, but I think I’ll refrain and respect what is right and wrong on this one.

              2. If these benches had Hick’s name on them, I’d be questioning why his campaign would’ve spent any money on something with limited results.  The 527s may spend as they please; if these were bought by 527s as indicated above, well, that’s their usage of their money. That’s fine in my book, even though the strategy is stupid.

                Let’s look at a couple of things:

                1) When the majority of people will be examining these benches, even if caught offhand in traffic, it’ll probably be during rush hour. Do you know when the peak hours are for people, you know, sitting on the bus benches? It’s rush hour. So during the peak traffic and visilbity times for signs like these, they’re blocked.

                2) Yard signs don’t vote. Yard signs generally only have a positive effect, in my opinion, when someone puts one out and their neighbors wonder why their neighbor is supporting that specific candidate. That leads to googling and website visiting and research. You can’t win an election off yard signs alone, but these benches are even worse than yard signs in that they don’t indicate any sort of grassroots support.

                3) I’ve had clients who’ve purchased ad space on buses and on benches before. Their number one complaint? “The ads get dirty.” I’m not saying that this is the number one negative against advertising like this, but it’s probably not great identification when you associate a candidate with mud and grime and exhaust and traffic.

                The long and short of it? I don’t think this is an effective way to get a candidate’s name out there. But by all means, if McInnis or his outside supporters want to spend money on it, I absolutely encourage it.  

  2. DENVER — Dr. Malik Hasan believes Americans can solve any problem as long as they are educated about the issues, but he said he learned a valuable lesson when he commissioned a water study by former congressman Scott McInnis for $300,000.

    For that money, Hasan said he was expecting McInnis to work full time for two years, writing and lecturing on solutions for Colorado’s protracted drought, but McInnis only delivered a few speeches and submitted essays that had been plagiarized before bailing out after only a month’s work to join a high-priced Denver law firm.

    “I looked at the grant sheet and realized that no amount of time had been specified for him to be working. I thought it breached our understanding, but it was a legally binding document,” Hasan said.

    http://www.thedenverchannel.co

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