During a panel discussion today on local coverage of the 2012 election, journalists said the presidential election, as it played out in Colorado, consumed so much of their time that they were unable to give proper attention to other important Colorado races, including congressional campaigns.
“The presidential just drowns out everything else,” said CBS4 Political Specialist Shaun Boyd. “I did cover the local stuff, but it’s hard to do that when you’ve got so much going on with the presidential race, and that’s what so many people are focused on.”
“TV is broadcasting, and the word ‘broad’ is real, ” added Fox 31 Political Reporter Eli Stokols. “If we think about what people are most interested in, it’s what they’re already hearing about, the presidential stuff. It’s hard for us to cover congressional races in much detail.
Colorado Public Radio reporter Megan Verlee told the audience of about 30 people at the Independence Institute that her station tries to explain why other races matter.
“If you’re covering the CD-7 race, most of your listeners aren’t in CD-7 , they’re wondering, ‘Why do I care about Coors and Perlmutter?'” Verlee said. “And then if you’re covering a State House race, the vast, vast majority of your listeners are not in that area. We were running stories reminding people why it matters who controls the Legislature next time. So if you’re uncomfortable with legal recognition for gay unions, and you’re Republican, you might want to get out and help your candidate. If you want civil unions, and you’re a Democrat, you might want to go out and help your candidate. There were things we could say–‘This is why you need to pay attention to your local races.’ And we actually interviewed Ernest Luning from the Statesman who was doing really great coverage of the State House races and we linked to his website.”